This unit starts off as a typical ad with a call to action to expand. The expansion reveals a larger unit that slides in from the right, pushing page content to the left. Page content remains visible and interactive during this experience.

Draw attention to the ad content with the novel slide-over behavior. The ad's large format allows you to present a microsite with engaging multimedia functionality.

Watch the following video for more on the Sidekick Rising Star IAB ad unit.

New IAB Ad Unit - Sidekick. Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas.