This unit starts out as a wide banner ad with a call to action to learn more. When clicked, the unit expands by pushing page content down to reveal interactive ad content.

Offer a less intrusive experience to the user than a conventional expandable, by having the expansion push page content down rather than obscuring it.

Watch the following video for more on the Pushdown Rising Star IAB ad unit.

New IAB Ad Unit - Pushdown. A pushdown unit with broad functionality via visual toolbar.