SMG Charter Agency to Leverage Flite Technology.
SAN FRANCISCO, CA—(Marketwire - Nov 13, 2012) - Flite, the ad innovation company, today announced a strategic partnership with Starcom MediaVest Group (SMG), one of the world’s largest brand communications agencies, to deliver paid media with real-time content and contextually relevant messaging to SMG’s roster of clients.
With this strategic partnership between Flite and SMG, brands who seek to act as content publishers can distribute their content, optimizing it in real-time, through their paid media channels at scale. SMG is the first agency to forge such a milestone agreement with Flite to provide this capability to its clients. It also marks the first time that real-time content and context in paid media has been possible at this level of scalability.
The full spectrum of Flite’s SaaS Platform, including its award-winning Ad Studio, real-time metrics suite, and third-party components will now be available to SMG and its roster of clients.
With the Flite Platform, SMG clients will have the ability to publish directly into paid media by building and updating ad units in real-time to match the latest current events and brand conversations. Through paid media publishing, brands transform display ads from fixed assets to dynamic units that feature fresh, relevant, interactive content.
“This new partnership truly enables brands to realize the promise of ‘brands as publishers’ which has been often talked about but rarely realized,” says Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group. “It is a natural partnership for us as we build the next generation of marketing solutions for our clients. Flite’s technology puts the consumer experience at the center and seamlessly connects that experience from owned and earned to paid distribution at scale.”
“Flite brings the latest innovations in display advertising to the world’s most admired publishers and brands, and we are honored that Starcom MediaVest Group has chosen us as their exclusive paid media publishing solution,” said Will Price, CEO of Flite. “This partnership validates our technology and the ability of Flite to not only empower publishers but also fuel brands to build and deliver engaging brand content across paid, owned, and earned channels.”
Flite delivers ad innovation at scale to the world’s top publishers and brands. Marketers use Flite’s SaaS Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal and Conde Nast. For more information, please visit www.flite.com.
About Starcom MediaVest Group (SMG)
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients’ business by transforming human behavior through uplifting, meaningful human experiences. These brand “experiences” are brought to life by distinct, strategic point-of-views — Truth and Design and Space for Ideas — created and owned by SMG’s two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts and part of the Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index]. With nearly 6,700 employees in 110 offices worldwide, SMG is the #1 ranked Global Media Agency (AdAge) and 2011 Media Network of the Year at the Global Festival of Media as well as the most celebrated global media network at the 2010 and 2009 Cannes International Advertising Festival.