Flite Leveraging MovieConnect to Bring Real-Time Data and Tickets to Movie Advertisers
LOS ANGELES, Sept. 7, 2011 /PRNewswire via COMTEX/ — The Aura Group, a full-service new media advertising and interactive consulting agency, today announced a partnership involving the licensing of its proprietary MovieConnect technology to Flite, a leader in cloud-based advertising services.
The licensing agreement allows Flite full use of MovieConnect, utilizing its innovative and highly marketable movie ticketing and showtimes platform. The multi-tiered technology provides studio advertising clients the ability to offer within the ad unit, theater showtimes and movie tickets through all of the major ticketing outlets, including Fandango, and MovieTickets.com, as well as smaller home-grown platforms. An example of this technology in action is an ad for Captain America that leverages MovieConnect to give potential moviegoers showtimes based on their zipcode, multiple trailers that
“Flite is on a mission to make online display advertising more engaging for consumers and more flexible for advertisers,” said Flite CEO Will Price. “Adding MovieConnect’s capabilities to our ad platform gives studio marketers the ability to easily bring real-time, live updates to all of their movie advertising at scale, so that even the smallest indie films can have ads that rival those of blockbuster pictures.”
“We are pleased to work with Flite, an industry leader in cloud technology,” said Aura Group president David Bailey. “MovieConnect is ideal for their application, and sure to be a hit for the studios and ad agencies. It’s a win-win for everyone.”
While MovieConnect was already utilizing cloud storage, the partnership with Flite takes the service to the next level, allowing a self-serve approach for film advertisers and marketers. “It’s fulfilling to see your technology in use throughout the internet. We are excited to see MovieConnect so well received,” mentioned Bailey.
Flite is a cloud-based ad platform that enables marketers to improve brand recall and purchase intent by leveraging real-time content. The Flite platform of Web based tools allows marketers to easily produce ads that express the power of their brand as effectively as their brand’s own website. With Flite, marketers receive up to a 10x increase in ROI on their brand spend with ads developed in 1/10th the time. For more information, visit: www.flite.com .
A technology service of The Aura Group, MovieConnect(TM) offers enhancement to any online movie banner or rich media advertisement by automatically locating a consumer’s location and displaying the closest theaters and showtimes, as well as options to purchase tickets from any major online ticketing agency, all within the ad unit. Theater locations and showtimes may also be conveniently sent to any mobile device, Twitter or Facebook account. MovieConnect clients include major Hollywood studios, as well as search engine giants Google and Yahoo.
The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura’s commitment to develop new technologies, coupled with creative abilities and expert Flash video knowledge, has positioned itself and its clients on the cutting edge of online advertising. For more information, call 888-580-8863 or visit www.theauragroup.com.