SAN FRANCISCO, CA—(Marketwire - March 29, 2011) 

Flite will be featured at the IAB Roadshow on April 6, 2011 in Chicago, Illinois. The  IAB (Interactive Advertising Bureau) Roadshow is a six-city series of events  that exclusively feature case studies that marketers, advertisers and publishers  can learn from to develop groundbreaking cross-platform interactive campaigns.

Flite (formerly Widgetbox) is the leader in cloud-based advertising, and is  bringing cutting-edge technology to the online display space for real consumer  impact. Will Price, CEO of Flite, will present “Nano Nano” along with Ekapat  Chareonlarp, Director, Tech Media Lab, IDG TechNetwork.

Price will discuss a successful case study on engaging consumers through  innovating display ad formats. IDG partnered with Flite to produce a new ad  format — the Nano Site unit — which delivered an interactive micro-site like  experience for Oracle beyond the capabilities of the traditional display ad  unit. Audiences were able to read white papers, watch video tutorials, and  access other interactive content within a single ad unit. Using their nano site,  Oracle was able to engage with consumers through an innovative ad format that  bypassed the need for click-throughs and landing sites, thereby reaching a  click-averse audience and delivering performance metrics far above industry  standards.

Wednesday, April 6, 2011
2:15 p.m. CDT.

Gleacher  Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

Will Price, CEO, Flite

About Flite
Flite is a cloud-based ad platform that  enables marketers to improve brand recall and purchase intent by leveraging  real-time content. The Flite platform of Web-based tools allows marketers to  easily produce ads that express the power of their brand as effectively as their  brand’s own website. With Flite, marketers receive up to a 10x increase in ROI  on their brand spend with ads developed in 1/10th the time. For more  information, visit:

Greer Karlis or Emma Starks
(415) 625-8555