Flite Chosen as Promising Startup for Its Breakthrough Display Advertising Technology & Innovation in Real-Time Audience Engagement
San Francisco, CA — March 23, 2011 — Flite, the leader in cloud-based advertising, today announced that it has been selected to join the Microsoft BizSpark One Program.
“At Flite we’ve recognized the critical need for display ad innovation. We’ve brought cutting-edge technology to the online display space for real consumer impact,” said Flite CEO Will Price. “Being recognized by Microsoft for this innovation is a real point of validation for us. We look forward to working with their advisors as we continue to enhance our advertising platform to allow publishers and brands to easily build real-time, interactive ads and incorporate our world-class back-end metrics so that they can get measurable ROI.”
With BizSpark One, Microsoft Corp. is committed to serving as a valuable technology and business partner for emerging startups and their investors. The program pairs each startup with a dedicated relationship manager at Microsoft who works with the startup to identify its unique opportunities and build a tailored plan to promote the startup’s visibility, expand its network of investors and mentors, expose it to business opportunities, and develop cutting edge applications.
“Flite is a breakthrough solution for online display advertising,” said Matt Clark, Senior Director of the Emerging Business Team at Microsoft. “We believe Flite’s easy-to-use platform will continue to shape the display advertising landscape with its real-time, interactive ad units and that it will change the way publishers and advertisers think about engaging with consumers online and via mobile channels.”
In November 2008, Microsoft BizSpark launched as a global program offering software, support and visibility to early stage startups. Microsoft BizSpark One is the latest expansion of the BizSpark program. This unique invitation-only program is designed to accelerate the growth of selected high potential startups, such as Flite (formerly Widgetbox), through a one-to-one relationship with Microsoft and a global community of advisors, investors and peers. More than one hundred and twenty leading brands have used the Flite platform to deliver their brand experiences across the Web, including L’Oreal, Microsoft, Toyota and Charles Schwab.
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Flite is a cloud-based ad platform that enables marketers to improve brand recall and purchase intent by leveraging real-time content. The Flite platform of Web-based tools allows marketers to easily produce ads that express the power of their brand as effectively as their brand’s own website. With Flite, marketers receive up to a 10x increase in ROI on their brand spend with ads developed in 1/10th the time. For more information, visit: www.flite.com.
Greer Karlis or Emma Starks