Native@IDG Campaigns Bring Digital Marketing Closer to Technology Buyers
FRAMINGHAM, Mass.—()—Are Native@IDG services multimedia custom publishing, content, brand journalism, or social media marketing? Yes. Native advertising allows vendors to act as publishers in ways they have never done before. Native@IDG products and services give tech marketers the ability to present information across media channels based on reader interests. Native@IDG services are a portfolio of five marketing options across IDG media brands and the IDG TechNetwork of more than 550 independent sites.
“As a category leader for tech media serving consumers to professionals and gamers, we have the trust of readers, journalistic expertise, and data collection systems to attract, influence, and sell products regardless of where prospects choose to look for what they want.”
The Native@IDG Portfolio Available Today
Native@IDG products and services deliver client messaging or specific information related to readers’ behaviors and content consumption. The offerings include the following:
InFunnel acts as a “reader’s assistant” through the use of contextual and behavioral data. Quality editorial and advertisers’ relevant content are key across digital channels and content formats to assist users as they plan to make purchases.
NewsCast is the first content recommendation module designed for a technology audience to generate awareness, credibility, and earned media views by aligning a brand with reviews and topics within existing IDG editorial. The module allows brands to recommend content to visitors and then retarget them with high-impact advertising as they travel across the IDG TechNetwork, including content that was originally served on IDG media brands.
Native Blogs live in the editorial blog section of IDG media sites. Advertisers can host and lead blogs that are accessible and promoted within those sites. Multimedia content can be custom produced as product reviews or related brand information.
Based on IDG research that shows tech buyers seek product videos and often times take action based on them, Video Trigger is designed to stimulate action by serving marketing messages and an advertiser’s call to action that are relevant to videos as they appear in an ad unit across IDG media and TechNetwork sites.
Flite is a creative partner for Native@IDG products and services. Will Price, CEO, Flite said: “IDG consistently leads the market in ad product innovation and thought leadership. Native@IDG is further evidence of how IDG is driving the future of advertising on behalf of its clients.” IDG TechNetwork’s Ekapat Charleonlarp, vice president, IDG TechNetwork, who worked with Flite to create nanosites (an advertiser microsite within an ad unit) a few years ago, helped build the Native@IDG services. Charleonlarp said: While most content may be free on the web, a reader’s attention is not. An effective native ad must be relevant and helpful whether it is informative, interesting, and/or entertaining.”
Bringing Marketers and Their Prospects Closer than Ever
“Native@IDG services are the culmination of what IDG Communications has been creating and delivering for tech marketers since the early days of the web,” said Matthew Yorke, CEO, IDG Global Solutions. “As a category leader for tech media serving consumers to professionals and gamers, we have the trust of readers, journalistic expertise, and data collection systems to attract, influence, and sell products regardless of where prospects choose to look for what they want.”
The Native@IDG portfolio follows a series of new service offerings for tech marketers delivering social, data, and mobile capabilities that have been introduced since late 2011.
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include CFOworld, ChannelWorld®, CIO®, CSO®, Computerworld®, ITworld®, CITEworld, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com
Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.
Howard Sholkin, 508-766-5610