Hey, remember when people were still arguing about HTML5 versus Flash?

The battle seems long over at this point, with the rise of the iPhone essentially killing Adobe’s Flash platform, but Will Price, CEO of ad tech company Flite, said the transition has taken longer than you might think — it won’t be until 2014, he said, that advertisers and publishers “get off Flash completely.” (As one indicator of how mobile and tablet have exploded this year, Price said Flite saw 80 percent growth in mobile traffic in October compared to the same period last year.)

So Flite this week launched a new version of its design studio that’s built for HTML5, rather than Flash. The goal, Price said, is to “put a shot across the bow to Google and Adobe as major brands and publishers move to HTML5 and to multiscreen advertising.”

He suggested that the most comparable product is probably Google’s recently released Web Designer, but he noted that Google’s product requires users to download software to build their HTML5 websites and ads, while Flite’s Design Studio is completely based in the web browser. That means Flite has “all the web-based collaboration of a Google Doc versus a Microsoft Word doc.”

See full article on TechCrunch.