On the heels of its vertical video announcement, creative management platform Flite said it launched an ad unit for 360-degree videos and images, which includes the ability to personalize ads for consumers.

Likening it to Facebook 360 or YouTube 360 video, the brand said Flite 360° supports video or images for 360-degree viewing and adds interactive elements and personalization from the Flite platform.

In other words, users upload existing 360-degree videos or images into the Flite console and use Flite’s Creative Studio to create multiple versions of an ad and match those ads to consumers based upon factors like geolocation, demographics, income, psychographics or “however they are able to slice their data,” a rep said in an email.

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