Why Digital Advertising is the Last One to the Party

We in the digital advertising space like to think of our slice of the industry as forward-thinking, ahead-of-the-curve and superior to “traditional” advertising. We’ll even spout things like, “digital is no longer a consideration – everything is digital.”

OK, great, only every day, digital advertising fails to connect with consumers and falls further behind.

The reason is simple: user experience, or in digital parlance, UX.

Read the rest of Giles’ piece at Wall Street Journal here →