Not for nothing has Barack Obama been called our first social media president. During his 2012 presidential run, his campaign spent $47 million on digital campaigning (10 times more than Mitt Romney’s $4.7 million).
That huge investment turned out to be worth it—he won.
Thanks to him, today’s presidential candidates can’t ignore the power of social media. Headlines around the country shout that the 2016 election will be duked out over Instagram, or Snapchat or Twitter.
Check out Giles' views on MediaPost here →.