I’ve been building innovative online products for the past 20 years at companies such as Vignette, Epicentric, Widgetbox, and Application Park — all with the idea that the web can be a better place. I’m currently the CEO and Founder of Flite, a creative management platform (CMP) that drives stronger engagement between advertisers, publishers, and consumers. I help make that premise a reality for numerous brands, agencies, publishers that include Kraft, Coca-Cola, The New York Times, Condé Nast, VICE, and Publicis.
Melissa Greenberg is the CRO at Flite. Melissa has spent the past ten years in digital advertising, where she has worked with Fortune 500 companies to build and scale their brand and overall market influence.
Most recently, Melissa was the General Manager for Fetch New York, where she built a team to drive innovative and strategic mobile solutions for new business initiatives across Fetch North America. Prior to joining Fetch, Melissa was the VP of Marketing Solutions at SHIFT, where she played an instrumental role in growing the business by driving product adoption and providing social strategy for top brands and agencies. Before SHIFT, Melissa spent years leading a sales team at DailyCandy, and was a key contributor to the sales organizations of Barry Diller’s IAC and CBS Interactive.
Melissa also loves the restaurant scene in New York, is currently searching for the best burger in the city and is open to hearing recommendations!
VP of Product & Design
George Penston is the Vice President of Product & Design at Flite. With over 12 years of interaction and product design experience, George was one of the first employees to join Flite. Prior to joining Flite, George was the Lead Interaction Designer for Digitas helping companies such as Sephora, Safeway, and Microsoft with their online experience designs. Before his role at Digitas, George was the Senior User Experience Designer for Vignette, responsible for the UX design of one of their major products, Application Builder. Previous to joining Vignette, George was the Interface Developer for Studio Archetype/Sapient.
George holds an Associates Degree of Arts in Visual Communications from the Art Institute of Atlanta. After four years as contributing editor for CreativePro.com, an online resource for creative professionals, George went on to author his first book, Adobe Creative Suite 2 How-Tos (Adobe Press, 2005).
VP of Engineering
Matt Peake is the VP of Engineering at Flite. With over 14 years of experience in the software industry, Matt joined Flite in 2011 as Director of Quality and Release Management. Prior to his role at Flite, Matt worked for RelayHealth where he lead Quality Assurance and Production Operations. Before joining RelayHealth, Matt managed Quality Assurance for Vignette. Prior to Vignette, Matt served as leads for Quality Assurance teams for both Epicentric and Embark.
Matt holds a BA in Politics from the University of California at Santa Cruz.
VP of Business Operations
Barb Lyon is the Vice President of Business Operations at Flite. She leads our business operations and client services teams. Barb has over 16 years experience in building teams focused on client-centric operations. She has also worked as a consultant helping businesses streamline their business operations and improve client experiences.
Prior to Flite, Barb led the Professional Services team at Exponent Partners; a firm specializing in optimizing business processes within the Salesforce platform for nonprofit organizations. Barb started her career of running operations at FedEx where she quickly advanced to the role of Managing Director prior to her departure for the new frontier of technology startups.
Barb has a Bachelor of Arts from University of California at Santa Barbara, and a California Secondary Education teaching credential. In addition she is a certified mediator from the San Mateo County courts.
Caitlin is the CFO at Flite. Caitlin brings significant financial management experience to Flite with her more than 20 years of experience in finance and accounting as well as in managing HR, legal and other G&A functions. Most recently, Caitlin was VP of Finance and HR at Hearsay Social, a social media related SaaS company. Her experience also includes controllership, financial analysis and investor relations positions in the media and software industries. Caitlin began her career as an auditor with Arthur Andersen.
Caitlin earned her BA in Economics and Urban Studies from Connecticut College.