GLOBAL CPG HEALTHCARE BRAND
CAMPAIGN: OCT 2015 - MAR 2016
- Client sought to regain market share in fast-relief medication market
- Drive awareness and engagement through relevancy and timeliness of ad message
- Used client and data partners to integrate location and influenza surveillance data into campaign creative.
- Served patented live-update ads tailored to those living in affected flu areas
- Drove clickthrough rate by +200%*
*vs. Industry average (Google DoubleClick)