We're big advocates of native advertising. Indeed, Native is one of our three company pillars, alongside Programmatic and Mobile—we believe it's these three trends that are driving the future of the digital advertising landscape. Native ads are increasingly becoming the preferred standard for publishers, brands, and consumers. Findings show they lead to increased purchase intent and brand loyalty as compared to banner ads, while also enhancing the consumer ad experience.
There's a lot of great info out there on native, but we're keen to share this vibrant infographic produced by MDG Advertising last year, which concisely sums up the native landscape and what we can expect from it in the future:
The infographic says it all, but to sum up—native advertising continues to pick up steam and will make a lasting impact in the marketing ecosystem. We can expect the 2014 figures shown above to keep going up, indicating the increasing importance of a native strategy for brands and publishers.