Want to be “that person" who starts the buzz conversation of the night? Ask this question and watch as anyone remotely involved with technology perks up: “With all the technology around us, why are we still using pens and paper, especially for the important stuff?”
Paper processes— think physically signing documents or sending contracts— are no longer realistic in today’s world of real-time and immediate results. People are performing business transactions all the time and live online, both inside and out of work. A staggering 500 million tweets and nearly 45 billion emails are sent daily. The digital revolution is infusing into every area of our lives and is only picking up speed.
Many have called 2013 the year of mobility and this momentum has only increased into 2014. While we might experience a temporary slowing of new device releases into the mobile market, applications and technology integrated into the mobile ecosystem are taking center stage and flourishing. Integration, in a multitude of facets, has produced huge success in some of the world’s most influential industries.
Wondering where the newest—and possibly most essential— adoption of digital management has come from? Public institutions. Governments are adopting cloud-computing models due to enormous budget cuts and demand to increase efficiency. But use cases are extended past just gathering signatures. Using government adoption as a sponsorship, companies such as IBM are stimulating economic activity in specific regions to raise innovation and endorse economic development. Small- and medium-sized businesses were the first to adopt cloud computing, as it allows for high-level infrastructure and rapid growth flexibility. But companies of all sizes and industries are starting to get their feet wet.
As digital management spreads, industries such as telecommunications companies are adopting new ways to utilize the platform. IBM even developed a unique hardware package, Cloud Service Provider Platform (CSP2) for their customers. The last sector that is calling upon technology to solve problems is education. For students, classes and research are totally transformed in a cost-effective manner with the switch from pen-and-paper to technology.
The two pinnacle mobility trends we are seeing today are ease of access and the velocity that an integrated technology platform brings. People are never without their mobile devices— raise your hand if you sleep with your mobile device within arm’s reach— and the ability to rapidly keep business moving is transformative. DocuSign, who provides technology to electronically sign documents, experiences 40-50% of documents signed within one hour due to these trends.
Timesaving techniques are topping nearly every IT priority list for all industries. Everyone likes staying on top of trends, and in the world of digital advertising, there are several to choose from. A few key trends for 2014 include:
- Mobile devices proliferation: Business is done on the go today and in a world dominated by smartphones and tablets, mobile devices are far outnumbering traditional desktops. Going mobile allows users to complete transactions— whenever and wherever is convenient. Companies are seeing record growth due to this phenomenon.
- Internal process optimization: Companies are now integrating mobility and digital into internal processes. The procedure of tracking approved content and tracing client trails, among so many others, is now automated and streamlined. Mobility allows companies to plug into internal systems in a way that traditional paper based processes can’t.
- Collaborative marketing: The heightened level of consumer mobility positions consumers as influencers. People talk, or more accurately type, and their influence spreads within circles. For every social media posting or email sent, advertisers have their work done for them thanks to the mobile devices that make rapid and widespread sharing of information possible. Private Jet proved how engaging customers via social media was the jackpot for collaborative marketing.
Digital practices are infusing themselves into nearly every facet of business processes, driving out traditional means of production. Time is saved, costs are dramatically decreased, and energy can be redirected in productive and useful ways to create a better client/ partner/ supplier/ employee experience. Think about it— if time is our most precious commodity, imagine everything you will be able to accomplish when you are gifted with so much of it back.
Matt Malden is the Chief Product Officer at DocuSign, Inc.