Along with our partner Starcom MediaVest Group, Flite launched CONTENT@SCALE, the next-generation platform for curating and distributing licensed content from premium publishers into display ads in real-time, at CES in early January. The program enjoyed terrific reactions from the press, and it's grown in leaps and bounds since then, with many more publishers adding their content to our ever-expanding library. A number of brand clients have also kicked off successful campaigns using the service.
If you're intrigued by CONTENT@SCALE and would like to know a bit more about how it works at a practical level, check out this newly-released video that explains what it offers participating advertisers and how the interface works in concert with the Flite Design Studio.
If you'd like to learn more about this platform, please visit our CONTENT@SCALE page and, if you're a Flite or Starcom MediaVest Group customer, please contact your account manager.