We recently published a case study that underscores the ability of content-rich ads to amplify and extend the impact of brand messages.
In the profiled campaign, Kellogg's Frosted Flakes, eager to connect with Hispanic mothers, worked with agency Starcom MediaVest Group and publisher MamásLatinas to create interactive ads with embedded videos and article content that would resonate with Latina mothers interested in ideas for family activities. Leveraging the unique set of capabilities in the Flite Platform, Kellogg's updated their in-market ad units with fresh content on a regular basis, and, as an agile marketing best practice, included comments and responses to ads shared in social media within ad updates themselves.
Earned media responses, content consumption, and engagement rate left no doubt to the campaign's success: the ads were a hit among their targeted audiences. Read the full case study to see metrics and a sampling of the (functional) English- and Spanish-language ads that struck a chord with Hispanic mothers.