Flite is proud to announce that our clients, Starcom MediaVest Group (SMG) and Kellogg Company, won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the 7th Annual Hispanic Advertising and Media Conference.
The content-driven advertising campaign included three different versions of both Spanish and English language creatives across multiple ad sizes for desktop and mobile. The ad units were updated throughout the five-month campaign, using Flite agile marketing technology to showcase fresh news and apply real-time insights to display ads.
By featuring brand content directly in ad units, as opposed to having users click offsite to a landing page, the brand was able to drive a whopping 10% engagement rate and achieve 6-7x the consumption of content compared to owned media alone.
We are incredibly proud of our partners for pairing innovative strategy with cutting-edge technology to amplify marketing programs across screens to deepen relationships with Hispanic consumers. Congratulations, SMG and Kellogg's Frosted Flakes!
See the full press release.