For those who missed this event (which was attended by an estimated 90,000 in the industry, including 798 speakers sitting on 198 panels), or for those experiencing early nostalgia, here are some highlights:
- Scaling content marketing: "Content is king, but distribution is queen...and she wears the pants."
- Mobile as a source of data: Macy's is mining users' mobile usage patterns for the insights necessary to predict what shoppers might be interested in buying.
- Programmatic: Tim Armstrong was bullish, saying that programmatic will constitute a $100 billion business.
- Native: Continued skepticism about "advertorials" but some stressed the need for innovation for digital advertising to survive.
- Marissa Meyer suggests that mobile advertising naysayers are going to look as foolish as those pooh-poohing search advertising a decade ago.
- Coming up with new ideas is a struggle, even for creative types. Sometimes the best prescriptive is to unleash your inner child. It also requires learning from mistakes.
- The Kardashian clan has over 60 million Twitter followers collectively. Just chew on that for a while. While representing an extreme, maybe Kris Jenner's exhortations will provide a much-needed nudge for advertisers to explore the boundaries of what constitutes "brand-safe" ideas.