Flite — along with our partners Shell and a|muse — were selected to present a never-before-seen case study at the prestigious iMedia Brand Summit in Coronado, California on September 9, 2013. We were in great company, with other case studies sessions led by top brands including Target, L'Oreal, Clorox, Adobe, and more.
The event invites senior-level brand marketers to discuss trends and challenges surrounding interactive media in the overall marketing mix. The format is a dynamic combination of keynote speakers, case studies, networking opportunities, and workshops.
The topic of this year's summit was "Brands as Content Creators." The event covered issues such as utilizing multiple screens for seamless brand storytelling, leveraging both traditional and new delivery channels, and scaling content-rich experiences. These concepts are right up our alley here at Flite, so we were thrilled to participate and take the stage with our partners.
Here's a summary of our presentation:
Using Dynamic Video to Drive Shell's Eco-marathon
Video is a powerful medium with which to engage customers; videos that are fresh perform even better. In this insightful case study, Shell created behind-the-scenes documentary films revealing the tears and triumphs of students competing to build energy-efficient vehicles in the world-famous Shell Eco-marathon Americas event. Shell drove exceptional ROI by partnering with Flite and Hearst's digital agency a|muse to stream fresh video content into existing ad placements daily. This case study covers best practices and insights into how to offer a richer brand experience throughout the course of an event-driven campaign.
One key theme throughout the event was the need for scale: brands want their content to be seen and interacted with, and paid media provides a channel to extend the reach of branded content programs. To learn more about scaling brand content, check out our free eBook, The Essential Guide to Paid Media Publishing.