Brands are making content marketing a core part of their promotional tool set. But with a field that's growing so quickly, it can be daunting to figure out how to incorporate such a topic into your own marketing mix. Luckily, several firms have created infographics that address the who, what, where, why, and how of content marketing in easily digestible formats.
These infographics cover the following questions and more:
- What is the average attention span and how much content will a user read before they lose interest?
- How does content marketing drive conversion?
- What percentage of CMOs see content as the future of marketing?
- How do you measure content ROI?
- What kind of content marketing should brands produce?
Infographic 1 - Brand Point
Infographic 2 - ContentPlus
Infographic 3 - FatJoe
Infographic 4 - Contently
Infographic 5 - Demand Metric