Ad network Martini Media wanted to deliver a powerfully engaging ad experience for Bentley Motors, a luxury automobile brand. Their first execution, using an ad product they developed called the Portrait, featured a high-quality video as well as links to premium articles from Forbes.com.
The combination proved to be a win among Forbes.com's affluent audience, delivering high engagement rates and encouraging Bentley Motors to green light a second execution. The second campaign, using another ad product developed by Martini Media, performed even better.
Read the full case study for more details.