Content marketing continues to grow as an essential element of digital marketers' toolkit, as clickthroughs on digital ads continue their downward spiral (over 70% of online users don't feel comfortable clicking on any ads). How do you deliver the power of content marketing through the scale of the paid media channel? What are the key success metrics of content marketing through display ads?
Join us for our webinar, Paid Media Publishing: Proactive and Reactive Display Advertising, on Tuesday, June 25th at 2 p.m. Eastern (11 a.m. Pacific) as we explore this promising new trend and how it's reinvigorating display.
Here is a sample of the insights this webinar will explore:
- How marketing content can find new life in paid media placements
- How you can go beyond clickthrough, and instead focus on delivering meaningful value to advertisers
- How Paid Media Publishing allows your digital advertising to be as responsive and relevant as your social media
- How instant ad updates and real-time metrics allow continuous optimization without the need for new ad tags
- How to fully take advantage of high-impact Rising Star ad formats, at scale
We hope you can join us. Register today.
Speaker: Giles Goodwin
Giles Goodwin is the Co-founder and President of Product and Engineering at Flite. Giles has over 14 years experience in building innovative software products and managing computer technologies.