A design team's creative spark is at the heart of successful display ad executions. But what happens when designers' creativity outpaces the toolset they're using to build ads?
Our newest case study, which profiles Flite customer Livingly Media, explores the Livingly Media design team's experience using Flite to turn around high-impact display ads for their clients quickly. Jorge Reyna, Livingly Media's design director, describes how the intuitive interface and sensible action scripting allow designers to support multiple campaigns at the same time, something that wasn't possible using traditional Flash ad development environments.
Livingly Media has developed a number of visually-striking and engaging ad products using the Flite Platform. The full case study has links to check out these ad units on Livingly Media's properties (Zimbio, StyleBistro, and Lonny Magazine).
Livingly Media's Video Spotlight unit