I recently took a scroll down memory lane at the Banner Ad Museum. I thought surely we've come a long way in advertising. Certainly it must be far better than I remember.
Yet 14 years ago, ads weren't much different than many I see today.
Bank of America, then:
The text on this Bank of America ad cycles through a few different frames that explain their offer.
Bank of America, now:
Nice design, sophisticated animation, and more compelling story-telling characterizes many of their current flash banners.
This Target ad had the little red logos popping in, drawing attention to the word they surround.
Again, better animations and a button as the call to action help Target elevate thier ads. But is this really that different from their 1999 banner?
The revolving door spins in this ad from 1997, drawing consumer attention.
Notice anything new here? How about everything?
IBM's 300x600 above uses a minimalist design to showcase video, streaming social content, and a downloadable whitepaper.
So, what type of "now" advertising do you prefer? As a consumer, which would you click on?
Note: "Now" ads were found on moat.com.