The Superbowl has always been an important time for advertisers who spend millions on 30 second commercials. This year, a few savvy brands acted quickly when a power outtage occured at the Mercedes-Benz Superdome in New Orleans mid-way through the game. These brands had been closely monitoring all the social media channels closely before the blackout, and were thus able to react quickly when the unexpected occured.

Here's how some brands jumped in on Twitter:

  • Bud Light and Speed Stick: Bid on promoted tweets for the phrase "power outage" so people who searched for those terms would see their branded tweets.
  • Oreo: "Power out? No problem. You can still dunk in the dark." The tweet was retweeted 10,000 times within one hour.
  • Audi: "Sending some LEDs to the @MBUSA Superdome right now..."

Check out the article on Ad Age.

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