Our latest case study looks at a last-minute ad campaign that had incredible engagement results. But what makes it so remarkable is the speed at which the campaign went from concept to launch.
P&G chose to promote and underwrite the costs for Swim for Relief, a charitable event benefiting victims of Hurricane Sandy. Swim for Relief featured long-distance swimmer Diana Nyad, who swam for 48 hours straight to raise money for AmeriCares' relief efforts.
In concert with the event, P&G ran over 20 million targeted ad impressions—both desktop and mobile—to help raise donations. The ad campaign also encouraged consumers to buy from ShopRite, a regional supermarket chain who committed to donate a portion of their proceeds to AmeriCares.
Results at a Glance:
- Total time to launch the campaign: under 2 weeks
- 0.52% Clickthrough Rate
- 13.8 Interaction Rate
- 12 seconds average time on unit
To find out how they launched such an impressive ad campaign in so little time, read the full case study.