Although there's a tremendous range of innovative web application components that one can embed in display ads nowadays (TRUSTe's AdChoices is one we recently added to the Flite Platform, for instance), it's important to not overlook the most popular ones for their wide applicability and broad resonance with users.

We have developed this quick reference guide (a 3-page PDF; 381k) that highlights seven of the most popular web apps that are successfully used in mobile and display ad creatives today. Although the use cases are endless, we've embedded screenshots of mock ads that incorporate these functionalities and content types to demonstrate how they can be presented.