Content marketing can be an overwhelming topic to learn about. So let's take a look at the topic with a more visual approach. Here is a roundup of our favorite Slideshare decks that cover different components of content marketing.
There's a lot of junk being produced out there. Ever since content marketing became popular, it's been used an abused. So let's agree on what BS is and how to avoid it, so that we commit to only producing quality content.
Now that we know what constitutes content that is relevant, informative, and interesting, it's time to figure out a plan to develop this material. Because content is such a large investment, it's important to determine your objectives and create a high-level roadmap.
Now that we know our overarching goals, it's time to think about specific ways to create not just content, but content that is appealing, entertaining, intriguing, and worthy of being shared. How will your content stand out from all the noise?
At this point, you need more details about continuing to feed the content machine. This includes ideas about how to select topics to write about, create an editorial calendar, and manage conversations about content.
Finally, it's crucial to measure effectiveness in order to understand the impact of various types of content, so that you can continue to refine your approach.