The session will cover how to:

  • Increase the effectiveness of your rich media ads: Improve the shopping experience with a dynamically updated list of retailers. 
  • Commerce-enable with a path to purchase: Move from impressions to action, sending consumers directly to product pages to capture the moment when ready-to-buy.
  • Measure results:  Track from click to purchase and directly measure the effectiveness of your ad campaign during all stages of the buying cycle.