An agile take on the old addage "the customer always comes first" combines the focus on users with a bias toward action.

By adopting the rule of "doing is always greater than not doing", you can overcome obstacles such as:

  • Analysis paralysis, or over-thinking a situation
  • Workplace politics, i.e. who has the power to say yes
  • When something "sounds like a good idea, but we just don't do it that way"

When action is blocked, always go back to what the customer needs, and then negotiate to yes.

These insights come to us from Jonathon Colman from REI, in a whiteboard talk posted today about how REI uses agile marketing. Check it out above, or stop by the SEOmoz blog for more.