How Aflac Used an Agile Idea to Transform its Business
In 2003, the American Family Life Assurance Company gambled on funny-sounding word and an absurd marketing campaign, boosting name recognition from 2% to 90%, and securing massive domestic and international success.
Aflac is now the biggest insurance company in Japan. They took an interesting idea, invested a modest amount, and iterated until they got it right. Check out the amazing story of how a re-branding mascot turned into a rock star: How I Did It: Aflac’s CEO Explains How He Fell for the Duck, and don't miss this great analysis What AFLAC’s Duck Teaches Us About Agile Marketing.