There is no question that 2012 has been the most definitive year in our company’s history. What we accomplished is an outcome of both the feedback and support of our amazing customer base, and the hard work of our internal teams working tirelessly to change display advertising forever.
Here are a few of our milestones from 2012.
In February, we launched Flite Platform 3, dramatically simplifying the process of building interactive ads and enabling the gathering of ad performance metrics in real-time.
We also launched our partner program Flite Hub that month, which connects services like chat, movie ticket purchase, and online product vending right into ads.
In May, we hosted Flite Summit: Agile Marketing, our first large-scale convention. Joined by companies like Forbes, Starcom MediaVest, and Universal McCann, we were inspired by our customers and partners as we discussed how to apply agile methodologies to display advertising.
In August, Condé Nast made a strategic investment in Flite, which was a major validation of our progress and vision.
September saw the kick-off of our Guest Blogger series, with contributions from top thought-leaders in the industry, from companies like Square, Buzzfeed, and L’Oreal.
That month we also supercharged the optimization process with Ad Mixer, our ad testing and scheduling suite.
In October with the addition of Touch Ad Studio, we became the only software-as-a-service company to offer mobile and desktop web ad builders.
Shortly after, we released Report Studio, the in-depth reporting suite that saves advertisers time and helps answer those “what happened?” questions.
Earlier in December we introduced IAB Rising Star template starter ads, delivering on the promise to enable the creation of beautiful, interactive ads in hours.
We can't thank everyone enough for their efforts this year, and look forward to another great year in 2013!