We had the opportunity to catch up with John Lowell, SVP at Starcom, to hear his perspectives on the advertising ecosystem and key trends for 2012. The videos below are divided into 6 different segments focusing on various topics, ranging from the importance of being nimble in today's fast-paced media environment to why Flite's technology is relevant to marketers and publishers alike.
Part 1: Who is John Lowell?
Part 2: Key industry themes and predictions
Part 3: Customer trends and aspirations
Part 4: How does Flite stand out in today's ad landscape?
Part 5: What is agile marketing
Part 6: Customer adoption of agile marketing