1. Secret sauce — The web’s top publishers are moving from selling audiences to selling differentiated brand experiences. With Flite’s Premium Publisher Ad Products, publishers sell ad products that directly leverage a publisher’s APIs, content management systems and sources of unique value. Flite’s platform transforms publisher APIs into functionality which is consumable directly in the ad unit.
3. Make publishers more money — Publisher sales teams can use customized ad products to sell media to brand advertisers more effectively. How? Using an ad product allows publishers to differentiate inventory by offering a unique format, thereby commanding higher CPM rates. On average, Flite’s partners realize CPM rates 3-5 times higher than they receive for media agency provided banners.
Our customers typically build ads and save them as ad products to re-use and sell to brand advertisers. It makes the process repeatable, scalable and predictable.