SAN FRANCISCO, CA—(Marketwire - December 14, 2010) - IDG Strategic Marketing Services, which serves major tech marketers is working with Flite™ to deliver a new model of enhanced and highly interactive rich media ads. With Flite’s ad technology, IDG combines video, real-time content updates, social media, and other highly interactive elements to dramatically increase ad engagement.
IDG and Flite have developed the unique Nanosite Ad Unit that turns an ad into a microsite. A Nanosite brings the benefits of landing pages, video, lead-gen forms and white papers directly into an ad unit without leaving the page. Nanosite sites can dramatically increase brand engagement, brand recall and purchase intent relative to traditional display advertising.
The IDG and Flite Solution: Nanosite Ad Unit
“Traditional display ads models are not designed to optimize reader access and interaction,” said Will Price, CEO of Flite. “With a Nanosite, the audience can read white papers, case studies, video tutorials, and other content within a single ad unit.” Price added, “In helping IDG deliver highly interactive and entertaining advertising programs, we are also serving as both a strategic partner and technical advisor in building new products that set IDG apart from other media companies.”
Flite reduces the cost, time, and complexity typically associated with rich media campaigns for publishers and advertisers. The company collaborates with the IDG team on the creative direction and vision for campaigns, develops the design in-house and provides the functionality, underlying technology, reporting and measurement for the ongoing execution of campaigns. Their marketing programs appear across IDG Enterprise brands such as Computerworld, CIO, and Network World.
“Flite’s platform enables us to develop customized interactive rich media ads quickly and cost effectively, compared to starting from scratch each time,” said Jeremy Rueb, vice president, Program Development, IDG Strategic Marketing Services. “Together, we are providing more value to marketers by delivering innovative ad concepts that provide highly engaging content choices for readers.”