While beautiful ads still exist, there are tons more that are simply not well-built for digital advertising. Layer on the rise of ad blocking, and brands can no longer have an old school mentality.
While few people like change, it is paramount to succeed. Some brands are so focused on “brand marketing” that they simply want to slap their logo onto a display ad. That simply won’t work. To really resonate with consumers, brands need to free the path for their creative to shine—and they can’t do that without doing some internal bureaucratic shifting.