Not too long ago, holiday shopping looked something like this:
Fortunately, the advent of the internet and eCommerce has transformed the way we shop. These days all you need is a internet connection and a credit card and you can avoid the holiday shopping stampede.
With the proliferation of eCommerce and mobile making shopping more convenient than ever, consumers are getting a headstart on their holiday shopping. In 2015, an estimated 48% of holiday shoppers said they did the majority of their shopping on or before Cyber Monday (Nov 28th).
Due to this shift in consumer behavior, it’s crucial for marketers to begin establishing their digital marketing strategy for the 2016 holiday season. Here are 3 tips to help your brand capitalize on the holiday rush:
The continued rise of mobile commerce
Shoppers are increasingly doing their holiday shopping research and making purchases on their mobile phones. Traffic from mobile devices accounted for over 60% of online retail visits during the 2015 holiday season and is predicted to further increase this year.
Marketers need to leverage mobile optimized ad formats to ensure their ad spend is getting the most engagement possible. You can also leverage mobile ads to drive purchase behavior by using locational data to show nearby retail locations and available inventory for the specific products your customers are checking out.
Video as a product research tool
Video ads are incredibly effective in influencing consumer decisions. According to Google, 65% of brands see a significant lift in purchase interest after their video ad is viewed on YouTube. This is because consumers are using the internet to conduct research before they buy and are viewing these videos at the point-of-purchase.
Your video strategy might therefore include creating video Q&A for common customer FAQs, sponsored product reviews by popular YouTube channels, or running targeted advertisements in relevant video content.
Personalization is key
With so many holiday advertisements, it’s important that your ads resonate on a personal level with your customers. In fact, your customers are expecting your brand to understand their browsing and purchase history and make suggestions and special offers accordingly. A recent survey by Infosys reported that 78 percent of consumers are more likely to become repeat customers if provided with targeted, personalized offers.
Overall, integrating more data into your holiday advertising strategy will result in more relevant ads that engage your customers and increase purchases and customer loyalty.
Flite’s performance driven ad products can help you create beautiful, relevant ads that are optimized for mobile and support vertical video ads. Our interactive shopping ad products provide retail location and product information within the ads to drive maximum conversions.
Email our ad team at firstname.lastname@example.org to learn more.