Digital shopping is changing the way millions of consumers shop for clothes, and there is no change of that in sight. This is creating a divide between luxury brands and millennials, as the device-savvy shoppers are focused on sites that offer style, mixed with reasonable pricing, and convenience.
Flite conducted a survey to provide fashion advertisers with insights on the habits & attitudes of today's digital fashion consumers, so campaigns can be tailored effectively.
From the ad formats most consumers engage with, types of personalization they crave, to preferred social channels, this survey was chocked-full of insights. Which is why Luxury Daily featured here and why we created the infographic below!