On July 21st, Flite teamed up with Kiip to gather some of San Francisco's smartest digital marketers to discuss a topic that is near and dear to us: respecting the user experience.
Guests began pouring in at 5.30PM, and cocktails and conversations flowed quickly and seamlessly throughout the night. Kiip’s colorful garage-turned-office was the perfect setting for mixing with some of the brightest and most creative minds in our business -- including our new friends from the SFBIG community.
The discussion was led by our very experienced panel - Adam Broitman (Managing Partner at MEC, formerly Global VP Digital Marketing at MasterCard), Giles Goodwin (CEO at Flite), Heidi Browning Pearson (SVP Strategic Solutions at Pandora, formerly Executive VP of Global Digital at Universal McCann) and Steffan Postaer (Executive Creative Director at JUMBOShrimp, famously known for his work on Altoids during his time as Chief Creative at Leo Burnett); and moderated by Kiip’s CEO Brian Wong.
Main takeaways from Thursday included: i) how marketers can advertise products while delivering valuable experiences to people, ii) what user-experience "success" looks like and how to accomplish it, iii) the big do's and don't's for effective ad design, iv) why personalization is still key, and practical steps marketers can take today to implement personalization tactics that "work".
The passion and enthusiasm around the subject-matter, from both panelists and audience, was abundantly clear. Perhaps because we were all "users" with our own personal viewpoints - but together as marketers, we felt a strong sense of responsibility for delivering only the best experiences, and were driven by a desire for improving our methods. Needless to say, the exchange between our panelists and audience was incredibly energizing.
We had a phenomenal time hosting our first partnered event with Kiip! Whether you joined us in person or followed the conversation via Facebook or Twitter, thank you for taking part! We hope you enjoyed yourselves as much as we enjoyed hosting. In case you missed our live discussion, catch the entire conversation here.
Highlights from our #RespectUX Twitter conversation:
And some of our favorite shots from Thursday night:
Photos by Mekuria Getinet, Visual credit: Marly Gallardo