- FLITE & KIIP PRESENT -
TAKING YOUR BRAND TO THE NEXT LEVEL: RESPECTING THE DIGITAL USER EXPERIENCE
Some might say that "thinking" about user experience simply isn't enough, and that it needs to be obsessed about instead. For major publishers like the Atlantic, Slate, VICE and the New York Times, building and embracing a UX-centric culture has been critical to their success as today's digital frontrunners. Yet as brands and agencies quickly follow suit, majority still struggle to apply core UX principles into their own daily marketing practices.
Tonight, starting at 6.00 PM PT - we'll be joining our friends at Kiip (a rewards-based mobile advertising company) along with San Francisco's top digital creatives & marketers to discuss how brands can take their communication efforts further by honoring user experience. We'll be hearing from Adam Broitman, Managing Partner of MEC, Heidi Browning-Pearson, VP Strategic Solutions at Pandora, Steffan Postaer, Executive Creative Director at Jumbo Shrimp, as well as our very own Giles Goodwin, Founder & CEO of Flite. Moderating the discussion will be Kiip's Founder and CEO, Brian Wong.
Main takeaways from this evening's discussion to include: (1) how to best advertise your product & message while respecting the user; (2) how to define and measure user experience success; (3) the major do’s and don't's for effective ad design; (4) why personalized user experiences are the future, and (5) how to incorporate personalization methods into your marketing campaigns, among others.
For those interested in tuning in - follow the discussion on Facebook Live tonight at 6.00 PM PT, or via Twitter under #RespectUX. For those in San Francisco attending tonight, we look forward to seeing you!
Visual credit: Marly Gallardo