Facebook has done a stellar job offering engaging and interactive ad products, and Canvas is no exception. In case you are unfamiliar, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times.
This ad product was built knowing that consumers' time spent is drastically shifting to mobile-first and brands need to follow suit.
Having said all of that, there is education needed to unlock the entire toolbox to marketers. Flite's CEO, Giles Goodwin, offered up some pro tips to help brands, publishers and agencies as they unpack Canvas and start to make the most of it.