For anyone that has been in advertising for more than five minutes knows that digital video is the end all and video on mobile must be a part of every digital strategy.

While all of that is true, and the results support those notions, monetizing video can be a tougher nut to crack, especially when you look at some of the revenue shares.

With a bit of restraint and guidance, digital video may just be the silver bullet you’ve been looking for. Here are six potential strategies to get you beyond the obvious solutions, and make digital video work better for you.

Read the rest of Giles’ article with Cynopsis here →