According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales increase reinforces the need for personalized, effective, and efficient advertising during major sporting events. The brands who are succeeding during the 2016 Summer Olympics have already adopted an branding + performance advertising approach.
With viewing trends continuing to shift towards mobile and tablet, digital ads that captures the eyes and ears of on-the-go consumers are a must. We wanted to get insights and gauge the popularity of the Olympics for our advertisers, publishers, and agencies, especially around digital video and branded content.
Check out the infographic below for an inside look!