We in the digital advertising industry often discuss that space is forward-thinking and vastly ahead of "traditional" advertising. However much of your "run of the mill" digital advertising is lacking a connection with consumers.
And the reason is a simple one - the digital user experience (aka UX) is in dire straits of being improved.
Our CEO Giles Goodwin discussed this topic, and how some are more focused than ever to improving UX, in a recent Wall Street Journal article.
Click here to read the entire piece.