In case you missed it, Amazon is joining the group of companies turning their back on Flash in advertising…
Adobe Flash is having a rough month.
Amazon said this week that starting in September, it will no longer accept Flash ads on Amazon.com or on Amazon Advertising Platform, which lets advertisers target Amazon Shoppers on Amazon’s sites and across the Web.
Amazon said the move is a reaction to the recent anti-Flash tweaks from browser makers, which have taken aim at the software over the past few months. Chrome, which commands nearly 45 percent of the browser market, was recently fitted with a feature that automatically pauses non-essential Flash content, which essentially means ads. Apple, the most vocal of Flash critics, doesn’t let flash content run on the iPhone and iPad, and also forces Safari users to download plugins before they can view Flash content. And Firefox maker Mozilla temporarily blocked Flash content in Firefox after a security scare in June.