Type is an integral part of an ad. Just as creative content and stunning visual can engage the viewer, a crisp typeface has the potential to drive the overall brand experience and resonance of an ad.
We’re therefore excited to announce our partnership with Monotype, a leading provider of typefaces, technology and expertise for creative applications and consumer devices
Through this integration, Flite Design Studio HTML5 will now offer valuable new capabilities to provide our customers with an enhanced ad experience.
The first is a Custom Font Uploader, which will enable our customers to upload their custom web fonts into their ads. If you have a self-hosted kit, you can now easily copy this into Flite. Build an ad using your brand or publisher’s custom font to ensure a seamless native experience aligned with your site.
To help get you started, we’re also pleased to offer 14 select typeface families representing 84 individual Web fonts provided by Monotype and access to more than 100,000 fonts accessible to all Flite users.
Here’s an example ad showcasing the variety of premium Monotype fonts now available:
Supplementing the near 700 Google web fonts already available in the studio, these premium, hand-curated fonts, as well as the Custom Font Uploader, are available for use within the following components:
This value-added offering, courtesy of Flite + Monotype, is now available for users within Design Studio. For further information, please contact your account manager or our Sales team. Flite is pleased to partner with Monotype in providing our users with the best font selection available, as we work to create better ads together.
Also, be sure to check out Monotype's press release on this: Monotype Improves HTML5 Design Process with Introduction of New Web Font Platform