Making Sense Of The Latest Ad Tech Partnership

Making Sense Of The Latest Ad Tech Partnership

In the sea of advertising and media trade headlines, there may have been a smaller one that you missed, but it certainly shouldn’t be overlooked. Last week, Horizon Media announced that it partnered with independent programmatic verification service Ad/Fin.

In the ad tech world there are partnerships announced nearly every day. So why is it significant that an in-house media agency trading desk tied up with a third-partner to measure and verify its programmatic activity?

Making True 1:1 A Reality For Marketers Vol.4

Making True 1:1 A Reality For Marketers Vol.4

A couple weeks back, we offered up five tips for making 1:1 Marketing with a CMP work for you. Now it’s time to wrap up this series and define what 1:1 Marketing success looks like.

Vertical Video Production Techniques

Vertical Video Production Techniques

If you’re producing any type of video content, it’s crucial that you have a production strategy to optimize your content for vertical consumption. From subject composition to equipment - Flite takes a closer look at some of the key factors to consider when producing vertical video.

TV Fragmentation May Be the Best Thing That’s Happened to Brand Advertising

TV Fragmentation May Be the Best Thing That’s Happened to Brand Advertising

In the massive world of TV and video consumption, much in the past decade and a half has changed, while some has remained constant.

The biggest change for consumers is obviously sheer choice. Just in the past 15 years, we went from several hundred cable channels to literally 1000’s if not tens of 1,000’s of viewing options. From the established streaming players like Hulu and Netflix creating their own content, to newer media companies like VICE and even non-media companies like Starbucks offering their own original content, there is essentially too much for consumers to choose from.

Why You'll Love Flite's Latest & Greatest Tool: Report Builder

Why You'll Love Flite's Latest & Greatest Tool: Report Builder

Effective marketing campaigns are critical to the continued success of any brand. And while all marketing campaigns should be measured in a comprehensive and timely manner - it’s equally important that marketers get easy access to the data they need to improve future campaigns. Flite’s Report Builder is a user-friendly tool enabling marketers to review, analyze, and optimize campaign reports in a way that’s most meaningful to them.

Vertical Video Pro Tips

Vertical Video Pro Tips

We’ve given an overview of what vertical video is, and some key strategies for both publishers and advertisers. Mobile video trailblazers, such as Facebook/Instagram, Snapchat, and Flipboard, have provided an excellent guide vertical video. In the short time since their inception, vertical videos have proven significantly more effective with consumers, as they are 9 times more likely to watch an ad to completion

Today we’d like to go a bit deeper on the emerging format and lend some pro tips to successfully position yourself today and in the future

Mobile Video: You’re Doing It Wrong

Mobile Video: You’re Doing It Wrong

While the popularity of mobile advertising has been evident for some time, the rapid adoption of mobile video on both the buy and sell side has uncovered a disturbing trend: most people are doing it wrong.

Unlike many desktop environments, mobile video does not lend itself well to re-purposed television assets. This is largely due to the fact that 94% of website visits on smartphones begin in the portrait (vertical) orientation. In practice, this means that video assets repurposed from television or desktop are presented in a stunted 16:9 aspect ratio. To consumers holding their phones vertically, it is disruptive to force them to rotate their phone to watch a video. This experience is hardly the sight, sound, and motion that the original video producer had intended. Vertical videos also command maximum consumer attention with 4x the screen real estate over a horizontal video.

Ditch the Old-School Bureaucracy and Build Beautiful Ads

Ditch the Old-School Bureaucracy and Build Beautiful Ads

While beautiful ads still exist, there are tons more that are simply not well-built for digital advertising. Layer on the rise of ad blocking, and brands can no longer have an old school mentality.

 

While few people like change, it is paramount to succeed. Some brands are so focused on “brand marketing” that they simply want to slap their logo onto a display ad. That simply won’t work. To really resonate with consumers, brands need to free the path for their creative to shine—and they can’t do that without doing some internal bureaucratic shifting.

 

Read the rest of the article with HOW Design here →

What You Need to Know About 360° Video

What You Need to Know About 360° Video

Have you ever watched your favorite baseball player crush a homerun, your favorite tennis player slam a serve, or football player run down a long pass and wonder, “I wonder what that’s like?” With emerging video format 360-degree video, you’ll soon be a lot closer to knowing what it’s really like to be in their shoes.

iMedia Brand Summit: You Can’t B.S. Your Consumers

iMedia Brand Summit: You Can’t B.S. Your Consumers

We know that today’s consumers have high expectations. They constantly adopt new technology, and immediately expect said technology to be personalized yet private. The advertising industry gathered in Coronado, CA last week to discuss how brands can better meet the high demands of consumers. This mantra is in alignment with Flite, so we were eager to hear how brands plan to solve for this.

What to Check out at Advertising Week

Barely a week from now, once again the advertising industry’s largest conference, Advertising Week, commences in New York City. Given the sheer number of panels, fireside chats, and featured speakers offered at the 13th annual event, we’ve curated a list to help you narrow your choices and hear the latest and greatest from the worlds of programmatic, creative, mobile and video.

Making True 1:1 A Reality For Marketers Vol.3

Making True 1:1 A Reality For Marketers Vol.3

Last we connected on making 1:1 a reality, we outlined some use cases on how CMPs help in this process. Here are five tips for making 1:1 Marketing with a CMP work for you.

The Case For Vertical Video: Why Brands Need To Think Tall & Skinny

The Case For Vertical Video: Why Brands Need To Think Tall & Skinny

Over the past year, vertical video has gained widespread popularity and is currently one of the most talked-about media formats in digital advertising. Any brand looking to captivate the attention of mobile users must seriously consider incorporating vertical video into their creative strategy or risk being ignored.

Making True 1:1 A Reality For Marketers Vol.2

Making True 1:1 A Reality For Marketers Vol.2

In our first post in this series, we explained the history on why marketers covet personalization in their advertising, how ad tech has helped marketers personalize the media side, and that using CMPs for creative are the missing piece. Today we will outline some examples of how a CMP can help achieve 1:1 Marketing.

Using a CMP in conjunction with DMPs, DSPs, or both has distinct advantages for advertisers and publishers alike, allowing for customized content based on audience segmentation, location data, and media type. There are four main use cases for CMPs in 1:1 marketing, three involving advertisers and one focusing on the publisher.

Features of Flite Report Dashboard: Benchmarking

Features of Flite Report Dashboard: Benchmarking

Flite’s Report Dashboard is the go to reporting environment for snapshot data within Flite. While many users find it value to keep track of pacing and overall delivery, there are a few additional features that could prove very valuable. Applying these features have kept several clients on track, from a performance perspective. Today we're going to talk through one of these features: benchmarks.

Making True 1:1 A Reality For Marketers Vol.1

Making True 1:1 A Reality For Marketers Vol.1

Flite is continually working on ways to improve the digital user experience for marketers and firmly believe that achieving 1:1 Marketing is no longer a pipe dream.

Since the advent of digital advertising, marketers have been pining for a way to reach consumers on a personal level, at scale. When emails first got personal, the best marketers could hope for was calling a customer by name. These days, our inboxes are bursting with custom content. For instance, airlines not only use geographic data to offer location-specific flights in email subject lines, but also include the customer’s current total status points to sweeten the pot for potential travelers.

 

To Improve Attribution, It Will Take a Village

To Improve Attribution, It Will Take a Village

Being in the industry for about 10+ years, I feel improving attribution has been talked about for years, yet minimal progress has been made. This was evident in hearing some of the soundbytes in last week’s IAB Performance Committee meeting.