Since the dawn of digital advertising, marketers have been seeking ways to connect with consumers on a personal level, at scale. Ad Tech has developed the pieces to tailor the media side of the equation.
Now, creative management platforms (CMPs) have made it possible to personalize the creative piece of digital advertising, making 1:1 Marketing a reality. In this eBook we will walk through:
- Why CMPs are the key to 1:1 Marketing
- Use cases of how CMPs can help
- 5 tips for making 1:1 Marketing with a CMP work for you
- Defining 1:1 Marketing success