Slider

Slider

Slider

This ad starts out as a floating banner pinned to the bottom of your page. Upon expansion, it reveals a large unit that slides in from the right, completely displacing the page content. Page content slides back into view when the unit is collapsed.

Break out of the limitations of traditional ad sizes and use the entire page as your creative canvas. This format allows you to fully immerse the user in your interactive ad experience.


Watch the following video for more on the Slider Rising Star IAB ad unit.

New IAB Ad Unit - Slider. Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full branded experience.

Sidekick

Sidekick

Sidekick

This unit starts off as a typical ad with a call to action to expand. The expansion reveals a larger unit that slides in from the right, pushing page content to the left. Page content remains visible and interactive during this experience.

Draw attention to the ad content with the novel slide-over behavior. The ad's large format allows you to present a microsite with engaging multimedia functionality.


Watch the following video for more on the Sidekick Rising Star IAB ad unit.

New IAB Ad Unit - Sidekick. Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas.

Portrait

Portrait

Portrait

This tall unit contains three expandable modules. Our sample ad conforms to the specifications outlined by the IAB, but the flexibility of Flite Design Studio allows you to exercise your creative license and go outside these specs.

Run highly interactive, content-driven ads with a clear content hierarchy. You can present a highly visual, eye-catching experience in the top module, and some interesting supplementary functionality in the two secondary modules.


Watch the following video for more on the Portrait Rising Star IAB ad unit.

New IAB Ad Unit - Portrait. 300x1050 canvas format with state-of-the-art plug and play functionality.

Filmstrip

Filmstrip

Filmstrip

This unit consists of several frames that can be navigated as a vertical filmstrip using the next/previous buttons at the top and bottom. The IAB standard specifies five frames, but you can easily add/remove frames as well.

Tell your brand story as users navigate the frames of your filmstrip. The frames can correspond to the five steps of the typical purchase funnel, or present your own brand-specific information flow.


Watch the following video for more on the Filmstrip Rising Star IAB ad unit.

New IAB Ad Unit - Filmstrip A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer.

Pushdown

Pushdown

Pushdown

This unit starts out as a wide banner ad with a call to action to learn more. When clicked, the unit expands by pushing page content down to reveal interactive ad content.

Offer a less intrusive experience to the user than a conventional expandable, by having the expansion push page content down rather than obscuring it.


Watch the following video for more on the Pushdown Rising Star IAB ad unit.

New IAB Ad Unit - Pushdown. A pushdown unit with broad functionality via visual toolbar.

Billboard

Billboard

Billboard

This is a wide format unit with a "Close Ad X" button. When the button is clicked, the ad disappears, page content is pushed up, and a "Show ad" button is displayed. When "Show ad" is clicked, the ad reappears and the page content is pushed back down.

Place your brand content front-and-center using this highly visible ad format, while still giving the user an option to hide the ad.


Watch the following video for more on the Billboard Rising Star IAB ad unit.

New IAB Ad Unit - Billboard. Large billboard running the full width of the page with full close-ability.

Mobile Slider

Mobile Slider

This mobile ad starts out as a floating banner pinned to the bottom of your device. Upon expansion, it reveals a large unit that slides in from the right, completely displacing the page content. Page content slides back into view when the unit is collapsed.

Break out of the limitations of traditional ad sizes and use the entire page as your creative canvas. This format allows you to fully immerse the user in your interactive ad experience.

Mobile Filmstrip

Mobile Filmstrip

Mobile Filmstrip

This mobile unit consists of several frames that can be navigated as a vertical filmstrip using the next/previous buttons at the top and bottom. The IAB mobile standard specifies five frames, but you can easily add/remove frames as well.

Tell your brand story as users navigate the frames of your filmstrip. The frames can correspond to the five steps of the typical purchase funnel, or present your own brand-specific information flow.


Watch the following video for more on the Mobile Filmstrip Rising Star IAB ad unit.

Blog post: http://adnews.ms/zDyV7F Microsoft's Mobile Filmstrip wins IAB Mobile Rising Stars Competition at IAB Annual Leadership Meeting in Miami. The power of 5 ads, optimized in 1. Your mobile advertising experience of the future. For more from Microsoft Advertising visit: http://adnews.ms/ysohJa